Leicester City signs new partner as new season kicks off

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An international betting and technology company based in Cyprus has signed a partnership with one of England’s top football clubs.

Parimatch has been confirmed as Leicester City’s new official betting partner and first team training wear partner.

The company will see its branding appear on the first team squad’s training and warm-up wear during its domestic and UEFA Europa League fixtures this season.

The partnership will also see the company’s branding go up on the advertising boards at all of Leicester’s home Premier League, Emirates FA Cup and Carabao Cup games, as well as on interview backdrops for top-flight fixtures at the King Power Stadium and on the club’s social media channels.

Harj Hir, head

 link source - Business Live News

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