Food giant agrees £246m Fox’s Biscuits deal

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Birmingham-headquartered 2 Sisters Food Group has entered into an agreement to sell part of its Fox’s Biscuits business to a Ferrero-related company for £246m.

The transaction includes Fox’s biscuit manufacturing sites at Batley and Kirkham, which primarily produce biscuits sold under the Fox’s brand. 2 Sisters will retain the third site at Uttoxeter which produces own-label biscuits for major retailers.

Fox’s Biscuits makes household names such as Rocky Bars, Party Rings, Crunch Creams, Crinkle Creams, Chocolatey and Viennese, as well as making own-label biscuits and selection boxes for major retail outlets.

Ferrero Group is the world’s third largest chocolate and confectionery business which has diversified into new sectors as it expands its global portfolio, while Ferrero and

 link source - Insider Media

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