Avatar – terrible film, brilliant message for marketers seeking a new year’s resolution: Greg Simpson, Press for Attention PR

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Greg Simpson, founder of Press for Attention PR and Enterprise Nation Champion for Nottingham, proposes a new year’s resolution for marketing.

OK, maybe you loved the film, but I fell asleep about 15 minutes in. However, that is all I needed to hopefully get a key concept over to you about how to create professional marketing campaigns that actually work into your planning for 2021. I’d like you to use this as a new year’s resolution.

Let me explain.

In the film, the planet’s environment is poisonous, so human/Na’vi hybrids, called ‘Avatars’, must link to human minds to allow for free movement on the planet. In computing, an avatar (also known as a profile picture

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