Dunelm riding out lockdown roller coaster with strong sales

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Leicestershire’s Dunelm has thrived during the pandemic, with sales rising dramatically in the second half of 2020.

Total sales for the homewares group were almost £720 million for the second half of 2020 – 23 per cent up on a year earlier.

The business said that was partly down to more people shopping online, which grew to more than a third of all sales.

The rate of year-on-year growth was down slightly in the last three months of the year as stores in some areas were forced to shut – but with the percentage of people going online inevitably up.

Chief executive Nick Wilkinson said: “Our strong performance continued into the second quarter, whilst we

 link source - Leicester Mercury

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