LACK-OF-INSPIRATION-NATION

Brits spend 1 hour 13 minutes 16 seconds per WEEK standing in front of the fridge wondering what to cook and it is hampering our health efforts
● In January, a third of us (33%) look in our fridges and think everything looks boring
● Half of us (48%) have tried and failed to stick to a new healthy eating regime
● Almost two thirds of under 55s (59%) admit they buy healthy food then feeling guilty about not eating it

Brits are packing their fridges full of healthy foods at this time of year but then spending a whopping 1 hour 13 minutes 16 seconds per WEEK standing with the fridge door open wondering what to do with it all.

And 3.5 million heads of broccoli, 13.7 million bananas and 3.4 million bags of spinach are going off before we’ve had a chance to use them. The biggest healthy food being chucked out in East Midlands is bananas, followed by broccoli & cabbage. 24% admit to buying a new food/ingredient because it's healthy only for it to be wasted because they didn't know what to do with it.

Other Stats For East Midlands: 

48% admitted trying and failing to stick to healthy eating

30% think healthy food is boring

14% pretended to know what a 'superfood' or healthy ingredient is when they've never heard of it before

13% admit to having 'faked' healthy food pictures on my social media

Why? The results from WW show that a third of us (33%) look in our fridges in January and think everything looks boring. Half of us (48%) have tried and failed to stick to a new healthy eating regime simply because it was too difficult to maintain. And a quarter who fail cite ‘not knowing enough healthy recipes’ as the key factor.
The desire to make healthier choices is being scuppered by a lack of know-how in the kitchen amongst the under 34s who are resorting to faking it when it comes to healthy cooking. Over a third (34%) admitted to putting healthy foods in their trolley to look good, even though they don’t know what to do with them, two in five (39%) say they feel good just buying healthy food, regardless of whether they eat it and a third (30%) even resort to ‘faking’ healthy food pictures on social media.
It is hard sticking to a healthy diet when you don’t have the inspiration or recipes in your toolkit and WW has the perfect one-stop solution to motivate the nation - the ‘What’s In Your Fridge’ tool on the new myWW+ app. The tool cleverly offers thousands of healthy recipe suggestions at the touch of a button, inspiring people to make delicious healthy meals from scratch based on the contents of their
fridge.
To celebrate this new feature, WW has partnered with expert celebrity chef and bestselling author, John Gregory-Smith. John has developed some new and exclusive recipes (and a clever hack) set to provide inspiration on how to use those top three ingredients Brits’ are buying in; bananas, broccoli and spinach. All are 10 SmartPoints or less on the WW Blue plan.
John Gregory-Smith said: “Healthy food shouldn’t be a chore, so I’m here to show you how to turn those everyday ingredients that you have lurking in your fridge into something fantastic. I’ve developed a range of dishes, packed with flavour, which you’ll want to revisit time and time again. The What’s in Your Fridge feature on the myWW+ app is super simple. It does the hard work for you so
that getting stuck into a more healthy way of eating is a doddle. I’m excited for my recipes to join the line up”.
Anna Hill, GM and SVP at WW said: “Eating healthy does not mean you need to deprive yourself of the meals you love. When it comes to kick-starting a new health regime there is often a disconnect between buying healthy foods and finding the right recipes to use. The WW programme focuses on real food, with recipes and meal ideas for all tastes and budgets, so you can continue to enjoy the
dishes you love using healthy ingredients. Our myWW+ app offers our members the tools to help make their weight loss journeys even easier and more successful, and the What’s In Your Fridge tool is just another way to do this.”