2021 Business Predictions: Kevin McGrath, Managing Partner and Head of Business Defence at Smith Partnership

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It’s that time of year, when Business Link Magazine invites the region’s business leaders to offer up their predictions for the year ahead. 

It has become something of a tradition, given that we’ve been doing this now for over 30 years.

Here we speak to Kevin McGrath, Managing Partner and Head of Business Defence at Smith Partnership.

In common with most business leaders I sat down in March last year and tore up the carefully crafted business plan we had created for 2020 which surprisingly contained no reference to words such as “covid,” ”pandemic,” and “lockdown.” In the circumstances I am more than a little hesitant in giving my predictions for 2021.

Inevitably everything will depend on when we can finally get the virus under control and that is itself dependant on the roll out of the vaccination programme. The optimist in me would hope that by the spring, society will return to some form of normality but the realist accepts the summer is more likely.

When we do I think that the euphoria that will greet the lifting of restrictions is bound to have an immediate positive effect on the economy. People who have been stuck at home with

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