Youth fashion brand Hype bounces back from lockdown 1 with overseas growth plans

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One of the founders of the Hype and Just Hype urban fashion brands said the pandemic had not held back growth plans, with the business now planning further overseas expansion.

Despite the first lockdown putting a temporary halt on orders from high street stores, Bav Samani said web sales quickly made up for the shortfall as the nation turned to online shopping.

He said changing lifestyle habits during the pandemic had also seen a rise demand for loungewear with people wanting to dress comfortably at home.

He said the fashion range, which is headquartered in Blaby just outside Leicester, also hoped to move into new overseas territories in the coming months after earlier plans to

 link source - Business Live News

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