- Shorthorn beef is renowned for its rich flavour and tender meat -
- The supermarket has revealed its most popular pies, with Chunky Steak coming out on top -
In a supermarket first, Morrisons has launched The Best Shorthorn Steak Pie in time for British Pie Week (1st – 7thMarch). Renowned for its rich flavour and tender, marbled meat, the British Shorthorn beef brisket takes ‘steak pie’ to a whole new level.
The famed, home-grown meat is cooked up with smoked bacon, rich red wine gravy and all-butter shortcrust pastry. The first pre-packed pie in Morrisons ‘The Best’ range, it’s perfect for a quick, yet luxurious dinner at home.
Morrisons was the first supermarket to launch a Shorthorn Beef brand in 2016, developing a range based around the top-quality meat which is characterised by marbling; making for great taste and tenderness. What’s more, Shorthorn farmers have excellent standards of animal welfare, traceability and nutrition to produce consistent quality.
In honour of British Pie Week, Morrisons has also revealed the most popular flavours at its Pie Counter. Top of the savoury list is Chunky Steak, closely followed by the Scotch Pie. Winner of the sweet crown was the Bramley Apple Pie.
Morrisons most popular Pie Counter pies:
- Bramley Apple
- Chunky Steak
- Scotch Pie
- Steak & Ale
- Chicken & Gravy
Featuring in the Dine in for Two meal deal, the tasty main can be enjoyed as part of the £12 offer; a fraction of the price of other supermarkets.
Steven Halford, Pie Buyer at Morrisons comments: “We’re really passionate about pies at Morrisons and love working with quality, British producers to create our own-brand range. The new Shorthorn Beef Pie is a prime example of this, and with our customers clearly fans of beef-based pies we hope it proves even more popular.”
Morrisons has also introduced a range of deals on own-brand and branded pies. Offers include the Morrisons Family Pies (£2 down from £3) and Hollands Pies in selected stores only (50p down from £1.10).
Morrisons The Best Shorthorn Steak Pie is available now in stores and online for £5, or as part of the Dine in for Two meal deal (1 Main, 1 Side, 1 Dessert and 1 Drink for £12).