Packaging PR Win

 Following a strong start to 2021, Nottingham-based PR consultancy Eden Public Relations, has been appointed by one of Europe’s leading business-to-business packaging companies Southgate Packaging. 


With headquarters in Kings Lynn, Norfolk, Southgate operates across Europe and also has a site in Minworth, Birmingham.  The business recently featuring for the first time in The Sunday Times HSBC International Track 200, one of only three sector providers to be featured.  


Southgate has appointed Eden to deliver an integrated public and media relations campaign working closely with its established in-house team.  This is the first time the company has appointed a Public Relations Consultancy. 


With a broad customer base Southgate has over 600 distributors across Europe and a growing portfolio of e-commerce clients and those specialising in warehousing and logistics. The business is enjoying a dynamic period of growth, responding quickly to the Covid-19 crisis by focusing on new product innovation to secure market share and continue to drive growth.  


Darren Smith, Head of Marketing commented “It’s an exciting time for our business and we wanted a PR agency that has the experience in our key sectors as well as the right approach. We were very impressed with the Eden team’s credentials and ideas from the outset. We’re really pleased with the opportunities they’ve secured and the calibre of content they have already delivered for the Southgate brand.”  


Joint Managing Director at Eden PR Kathryn Greenwood added: “We’re very excited to be supporting Southgate.  It’s great to be able to work with a leading brand who are already at the forefront of their industry but looking to invest further in creative communications.  It’s a really interesting time in the packaging sector and we are just over 12 months away from the introduction of the government’s Plastic Packaging Tax which is going to have a huge impact.”  


Eden Public Relations was established in 2000 is located in the heart of Nottingham’s Lace Market.  The Consultancy provides public and media relations, digital and social media management to a broad range B2B and B2C clients across the Midlands and beyond.