Poppy PR has launched a new client video service in partnership with Nottingham’s former Capital FM star Pete Allen.
Pete, who became a household name to millions as half of radio duo Dino and Pete, has latterly launched his own business producing podcasts.
Now, his broadcasting skills will be showcased even further with the announcement that he will be working alongside Poppy PR to provide professional videos and short social media clips for the Castle Donington based agency’s clients.
Poppy PR already manages social media for most of its clients, and has occasionally ventured into ad hoc video production. But this is the first time that the firm has formally added video production to its long list of other PR and marketing services.
Tina Clough, managing director of Poppy PR, said: “Video has become so important, particularly for social media and website purposes, and I know that the bulk of our clients are really open to the idea of using video clips alongside more traditional PR.
“I’m thrilled to bits that Pete has agreed to come on board, bringing his wealth of creative skills and broadcasting experience. This new venture will perfectly complement the agency’s other services and keep us ahead of the competition.”
Tina said that the service could create material like “talking head” style videos, question & answer videos or video testimonials of any length, as well as shorter 30-second clips specifically for posting on social platforms such as Facebook, Twitter, LinkedIn and Instagram.
Prices start at £300 for production and editing of a longer-length video plus two edited clips for use on social media.
Pete said: “It’s an absolute pleasure to be working with Poppy PR and to be in a position now to help Tina give her clients an even more complete PR and communications service.
"We’ve all now got the power to share video,” said Pete. “In fact, I’ve read that around 92 per cent of people watching videos on their mobile phones now share those with friends and family - so there’s no doubt that, done well, video can add tremendous value to your business.”