International Partner to Advance Leicestershire County Cricket Club’s Development

Leicestershire County Cricket Club has announced a new partnership with international brand, Good Energies, which is hoped to transform their fortunes in the 2021 season.

Good Energies’ B-Cure Laser is a low-level laser therapy device which launched in the UK earlier this year. The club will use the device primarily in its Strength and Conditioning department, to support the growth of a young and developmental team.

The partnership will see B-Cure Laser’s logo feature on the club’s shirts for the Royal London One-Day Cup, with the device being used throughout the county cricket season.

Sean Jarvis, CEO of Leicestershire CCC, said: “It is great for us to forge a partnership with such an international brand and to have them involved with Leicestershire County Cricket Club. It is great for us and great for the region.

“In sport, you are always looking for the marginal differences and we hope that the device will help us to improve. Cricket is an intensive sport and this partnership with B-Cure Laser will help to keep our players fit and healthy. Having the support will help the players, especially with recovery times.”

Jarvis believes the Running Foxes, who sit bottom of Group 2 of the County Championship after five matches, will only benefit from the technological development the B-Cure device offers.

He added: “The team are playing for four days at a time, from 11am to 6pm most times. There are a couple of days off and then it’s back into training for the next game - having B-Cure as a support will be a great boost. This is a multi-faceted partnership which will focus on building the brand awareness and once we are familiar with the device, we will support the Good Energies business with regular feedback on the product.

The B-Cure Laser is a clinically proven, laser-powered pain relief device for at-home treatment, which has sold more than 250,000 units around the world. It emits a low-level laser beam and exerts photochemical effects rather than thermal effects on living tissues, working on the skin surface, while penetrating deeply through the skin tissue with no heating effect and without damaging the skin.

Itay Avni, UK manager at B-Cure Laser, said: “Following our launch in the UK, we have been encouraged to see more people taking action to relieve their pain symptoms, especially as there are more than 28 million sufferers of pain across the UK. Leicestershire CCC is an innovative, dynamic, and forward-thinking club, which has synergies with our brand, so we are delighted to be working with them.”

To find out more about B-Cure Laser, visit www.bcurelaser.co.uk