Two-thirds of East Midlands businesses now engage in social or community activities – with an increasing number seeing the benefits of giving back, according to a new report.
Research by East Midlands Chamber, in partnership with the University of Derby, found the proportion of companies that are involved in corporate social responsibility (CSR) activity has grown from 60% in 2017 to 66% in 2020.
However, there are significant discrepancies between large firms and SMEs, with those not engaged in charity activity citing a lack of time and financial resources.
East Midlands Chamber unveiled the report, titled Growing Back Better – East Midlands Businesses’ Approach to Community Engagement, at its CSR Summit, in which companies including Nottingham-based TTK Confectionery, Loughborough-based Morningside Pharmaceuticals and Ripley-based Futures Housing Group explored ideas on how to encourage more businesses to get involved with meaningful community work.
The business representation group has also launched a new-look #EMComingTogether campaign to raise awareness of the positive impact businesses are having on their communities.
Chris Hobson, director of policy and external affairs at the Chamber, said: “The impact of the pandemic has been uneven in terms of the communities most impacted and, as the economy recovers, there is a
link source - East Midlands Business Link General