Publicity, positioning, Piers, and me: By Greg Simpson, founder of Press for Attention PR

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Greg Simpson, founder of Press for Attention PR and the PR and Communications Ambassador for the IoD in Nottinghamshire and Derbyshire, discusses why “there’s no money in the middle.”

I am writing this from the front row of a business event, yes, a real-life business event with people and everything.

I’m actually up on the stage in the next 20 minutes ahead of one Piers Morgan. That is not a typo. It technically makes me the warm-up act!

The host organisation wants me to run a workshop on how to generate press coverage and media attention. No problem, happy to help. However, the interesting thing is that with over 100 people in the audience here and well over 1,250 online, there are a few folk who are less keen.

Spoiler alert, it isn’t about me! It turns out Piers is something of a divisive figure. Who knew?!

I’ve just discovered that 5 members of the group (which has thousands across the globe) have actually terminated their membership purely because Piers is on the bill. They refuse to be associated with him.

That’s their call, I’ve no problem with that. I’m not his biggest fan either but I do know that I

 link source - East Midlands Business Link General

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