Greg Simpson, founder of Press for Attention PR and the PR and Communications Ambassador for the IoD in Nottinghamshire and Derbyshire, considers the importance of your website’s press page.
Picture the scene…you’ve been diligently working on your marketing, perhaps even reading my blogs and watching my videos, free PR tips and tricks. As a good student, maybe you’ve started to interact with your target reporters on social media? Gold star to you if you have!
You might be doing all of this beautifully and any minute now, it might be all about to pay dividends because one of the little blighters has clocked one of your comments on his tweets. Maybe he spotted a link to an article you shared on LinkedIn that has really got him thinking too.
Or just as likely, he spotted an article someone else wrote on you and he thinks: “Aha, she would be PERFECT for my angle too, this is awesome, especially as I’ve only got 24 hours to file the copy.”
Standby gentle reader, this is it…this time next year Rodders!!!!
He gets out his little virtual black book, dips his metaphorical quill and prepares to take down your details. He’s on your
link source - East Midlands Business Link General