Luke Tobin, CEO of the Unusual Group-c95243d4

Leicester based digital agency under new ownership

Leicester based Nine Dot Media has been acquired by the Unusual Group, a group of best-in-class agencies working to transform the digital marketing landscape.

The boutique digital design and software development company has been absorbed by Boxed Red Marketing in Cheshire, which has also recently joined the Unusual Group.

Nine Dot Media and it’s team members will migrate into the already well-established business Boxed Red, which is a full-service marketing agency specialising in marketing strategy, website development, branding solutions and digital innovation. 

Boxed Red Marketing has over 13 years of experience in the industry and has already helped countless brands across multiple categories (both B2B and B2C) achieve their marketing goals, including Barratt Homes, Dr. Schar, Kids Planet and STA Travel. 

Nine Dot Media has always been passionate about finding new and meaningful ways for clients of all sizes to thrive online, which will continue under its new ownership and aligns perfectly with the collection of agencies sitting under the Unusual Group, including the award winning Digital Ethos.

Luke Tobin, CEO of the Unusual Group, said: “Nine Dot Media is a tight-knit team of designers, developers and project managers and we’re delighted to have them on board to support the team at Boxed Red Marketing. It’s an absolute pleasure to witness our unique collection of talented, experienced, symbiotic  agencies working together to create and deliver beautiful, highly effective brand strategies and digital experiences.”

Ruth Gresty, Managing Director at Boxed Red, added: “We’re thrilled to welcome the team from Nine Dot Media to Boxed Red and to be taking over support and ownership of the client base. It’s a brilliant opportunity for us to build on what we’re doing and provide first class marketing solutions for  our clients.”

The combined forces of Nine Dot Media and Boxed Red will offer a comprehensive network of integrated services that will better serve client needs. With more creative minds working across projects, the team will be able to tap into upcoming trends to ensure clients remain ahead of the curve and the best return on their investment is achieved’’.

The Unusual Group is always on the lookout for new partners to be part of an organisation that delivers marketing for the future, that’s one step ahead and that isn’t afraid to disrupt the usual. To find out more, email

To find out how Boxed Red can support your marketing, click here.