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Leading retailer, Frasers Group, has opened the doors to a new Frasers store, its first location in the East Midlands - at Derby’s best-loved retail and leisure destination, Derbion.


Frasers officially opened in-centre on Saturday 3rd December, providing shoppers across the region with the opportunity to discover a collection of the world’s most iconic names across beauty, fashion, lifestyle and childrenswear under one roof.

The department store’s vast offering features a diverse mix of hundreds of the UK’s favourite brands, including Boss, Tommy Hilfiger, Paul Smith, The North Face and Barbour, ensuring there’s a brand for every taste and style in-store.

Bringing a range of the best beauty brands, while offering an elevated in-store experience, Frasers’ impressive Beauty Hall on the first floor offers a range of concessions including Chanel, Dior and Creed.

To celebrate its opening, Frasers is offering 20% off gifting until Thursday 15th December, giving shoppers the chance to pick up the perfect Christmas gifts for less ahead of the big day.

Adam Tamsett, centre director at Derbion, commented: “We’re delighted to announce that Frasers is officially open at Derbion! The store marks our biggest opening yet and is another amazing addition to the centre after a string of recent successful openings including Boux Avenue, 200 Degrees, Søstrene Grene and the brand-new extended H&M store, which includes the arrival of H&M Home.

“One of our most highly-anticipated openings yet, the all-new Frasers store brings a whole host of brands and experiences to the centre which we know our shoppers our going to enjoy, and we’re thrilled that the doors are open just in time for Christmas.

“It’s an incredibly exciting time at Derbion with the opening of Frasers and the upcoming arrival of Ted Baker and Burger & Sauce, and we look forward to revealing more exciting centre news soon.”

For more information on Derbion, please visit