International Uniform Week-01

International Uniform Week

Leading workwear supplier Mi Hub launches the first annual International Uniform Week, inviting uniform wearers from across the globe to share why you #LoveYourUniform.



The date is set for the launch of International Uniform Week taking place on 13th – 17th February 2023, aiming to recognise the uniform-wearing public who love their uniform and feel proud to represent their job and celebrate all of those who proudly wear a uniform!

International Uniform Week launches a two-month long celebration of uniform wearers who #LoveYourUniform and recognises what the uniform means to everyone.


In the first celebration of its kind, International Uniform Week is centred around what uniform means to workers, whether it’s a sense of belonging and unity, pride in representing an organisation, or something personal to them.

From 13th February 2023, Mi Hub is inviting uniform wearers to tell their stories, share what wearing their uniform means to them and why they #LoveYourUniform.

Inspiring and outstanding stories and photos may be selected as one of Mi Hub’s Uniform Heroes, and will be recognised and celebrated throughout 2023. Depending on wearer location, uniform provider and employer approval, celebrations may include podcast features, social media features, photoshoots, in person tours, virtual tours, magazine features, interviews, merchandise and exclusive behind the scenes experiences at the Mi Hub HQ in Derby.

Mi Hub is launching the first annual International Uniform Week in collaboration with its family of brands, including Dimensions, Affinity, Yaffy and Alexandra. The group provides bespoke, flexible workwear solutions across a plethora of industries, all of which will be represented and celebrated throughout the campaign.

International Uniform Week is inclusive of all those who wear a uniform to work, and the campaign aims to celebrate a wide range of industries, representing those working across every corner of the community:

  • Healthcare and Emergency Services — including private and public nurses, doctors, surgeons, dentists, vets, care home staff, childcare workers, the police force, fire and rescue services, paramedics, and ambulance crews
  • Hospitality and Leisure — including hotel, restaurant and kitchen staff, beauticians, hairdressers, and gym staff
  • Transport and Logistics — including postal workers, warehouse operatives, airline staff and logistics professionals, which includes those working across rail, road and sea
  • Retail and Highstreet — including banks, supermarkets, and other high street retailers


Submissions can be made through the International Uniform Week website, which can be found at Entrants are encouraged to get as creative as possible, whether that’s through written text, an image, a video, or even a poem. Submissions will close on Friday 31st March 2023.  


Commenting on the campaign, Deborah Gobey, Head of Marketing at Mi Hub, said:

“As a business that supplies global uniform solutions, we wanted to give something back to the uniform-wearing community. We are thrilled to be able to exclusively launch International Uniform Week.”

Deborah added: “Having worked so closely with many uniform heroes myself, particularly throughout Covid-19, we recognise how important uniforms are to those who wear them.

Whether you’re a postal worker who brightens the day of your local community, or you’re an airline worker who starts a customer's holiday with a smile on their face, we want to hear from you.”

So, will you share your uniform story, or know someone who will? Find out more about Mi Hub’s International Uniform Week here.




For further information about Mi Hub’s International Uniform Week, please contact Deb Gobey at  

Notes to Editor:

  • On 16th August 2019, the management team acquired the Corporate Apparel Division of Tailored Brands Inc, with the backing of LDC, part of Lloyds Banking Group, as a result, Mi Hub Limited was formed.
  • Mi Hub operates through its four brands: Dimensions, Affinity, Alexandra, and Yaffy brands.
  • Dimensions — one of the UK’s largest providers of bespoke uniform solutions to domestic and international markets
  • Alexandra — healthcare specialist and Royal Warrant holder, providing workwear solutions to UK & EU based public and private organisations
  • Affinity — providing corporate clothing solutions to US mid-market companies
  • Yaffy — a leading supplier of high-performance outerwear and technical clothing to UK police and various forces.
  • Mi Hub has exclusively launched the #LoveYourUniform campaign, including celebrating #UniformHeroes and International Uniform Week which will take place 13th – 17th February 2023.
  • Submissions will open Monday 13th February during the launch of International Uniform Week with entries closing Friday 31st March 2023.