Jafro – the next generation star in South American fusion music

Jafro is a multi-genre artist based in Leicester. He has collectively amassed millions of streams and has appeared on huge platforms such as Red Bull Music, BBC Radio 1Xtra & Radio 1, BBC Introducing, GRM Daily, Lord Of The Mics and SBTV. He has been championed by people such as Jamal Edwards, DJ Semtex, and even had positive comments from Drake regarding his content on Lord of The Mics.

Recently Jafro has honed in on his sound which is a fusion between South American influences such as Latin, Salsa, Baile Funk, and fused them with more contemporary sounds like RnB, Drill, Grime and Hip Hop.

“My goal is to put Guyana and Guyanese artists on the map”, says Jafro. “I grew up not really knowing much about my heritage and I would love for my music to inspire young kids from a similar background especially to pursue their dreams and realise that they are cool as they are. Self-value is super important to me.” 

Jafro’s journey to music began when, as a four-year-old boy, he heard his dad playing Ready or Not by the Fugees for the first time. “The beat blew my mind. Lauryn Hill’s vocals were insane. Those were some of the hardest verses I’d ever heard and I didn’t even understand them at the time”, comments Jafro. “This inspired me to begin writing music at a young age. The songs I started to write were pretty bad, looking back, but these are the building blocks that helped to shape me as an artist.”

Jafro, known for his clever lyrics and impeccable flow, recently performed at Peggy’s Skylight in Nottingham with the contemporary jazz quartet, Major Ruse, and more recently at the 02 Academy in Leicester with Neffa-T and Flowdan. 2023 is going to be huge for Jafro with a number of projects and singles being released.

Jafro’s music is available to stream on all major platforms and his YouTube channel is the home of his new music videos. Stay tuned, you do not want to miss out!

Stay connected:

YouTube: @ItsItsJafroTV

TikTok @officialjafro

Instagram @officialjafro