Carmen oversees the SEO, content marketing and social media marketing functions at Hallam, leading all the teams to provide a seamless and integrated approach to organic media for Hallam’s clients. Alongside this, she acts as the leading organic consultant for Hallam’s biggest clients.
On her move to Hallam, Carmen said: "I have never worked in a company filled with so many talented and passionate people. There’s a lot of work to do, but I am happy to be doing it with a team that believes so much in their capabilities and are always striving for more. My plan is to bring our Organic offering to the next level with data-led, AI-assisted strategies and creative implementations".
Carmen has over 7 years of experience in digital marketing with a content, translations and digital PR background, before she found her calling in SEO. With prior experience at both agencies and in-house, namely as Head of International SEO & Content at The Hut Group, her combined experience of leading teams both agency side and in house place her in a great position to succeed.
Jake Third, Hallam’s Managing Director, said: "Carmen is a significant strategic hire helping us accelerate our organic SEO offering, with a particular emphasis on international SEO. She has an incredibly impressive background, holding leadership roles both agency and client side. I'm delighted Carmen is joining us and excited to see the impact she can deliver for our clients."