Solmar Villas launch 2024

Solmar launches 2024 programme with record number of villas

Burton on Trent based travel company Solmar Villa Holidays has launched its 2024 programme with a record number of handpicked villas across Europe and the Mediterranean.

The rapidly expanding family-run company has more than 1,200 villas on offer for 2024 covering destinations such as Greece, Turkey, mainland Spain, the Canary and Balearic Islands, Portugal and Cyprus.

Bookings for 2024 opened earlier this month with a low deposit offer and managing director Julie Blake said further villas would be added as they continued to acquire properties in new and existing locations.

She said: “We are very excited to launch our 2024 programme with a record number of villas for Solmar. We have continued to grow our portfolio steadily with 600 new properties added since late 2022, many of which have been in new destinations such as the Amalfi Coast, Kos, mainland Spain and mainland Greece.

“We’re always on the look-out for the next up and coming destinations and our customers are the heart of everything we do so despite continuing growth, our commitment to quality is unchanged – we want everyone who books a Solmar villa to have the best holiday they possibly can.

Julie added: “We know many families are feeling the pinch amidst the ongoing cost-of-living crisis which is why we’ve launched the 2024 programme with a special low deposit offer. We know money is tight at the moment, but we also know that families are desperate to make sure they can enjoy a family holiday.

“The £99 deposit offer means families can relax in the knowledge they have secured next year’s holiday without having to break the bank.”

Over the next couple of years Solmar is aiming to increase the number of villas on its books to about 2,500.

It also has plans to increase staffing both in the UK and in resorts beyond the current 100 employees.

Solmar was created by Julie’s parents John and Maria in the 1980s after they bought their own villa and started to rent it out. The company is based in Burton-on-Trent, Staffordshire, and now operates across Europe and the Mediterranean.

For more information about Solmar Villas, visit