Sort Group Appoints New Group Managing Director

Leading Derby-based property, legal and financial specialists Sort Group have appointed Keith Ahmed as new group managing director.

Since he joined the Sort Group as head of finance and compliance officer in 2018, Keith has brought a wealth of knowledge to the business.

With 15 years’ experience in law and 10 in financial services, Keith’s change of role to group managing director will see him take ownership of the day-to-day running of the business and assume responsibility for the companies’ key deliverables.

Sort Group, which incorporates SortRefer, Sort Move and Sort Legal, has seen significant growth over the last 12 months, further supported by a strong H1.

Since the launch of SortRefer in 2015, the Group has gone from strength to strength, launching Sort Legal in 2017 and Sort Move in 2020 and building up a highly respected following in the industry.

Designed to help mortgage brokers and IFAs, SortRefer offers products and services to assist their clients with their home move and remortgage process.

Sort Move assists estate agents with an end-to-end solution, via a digital hub of innovative products, services, and support to keep customers moving through the home moving journey.

In-house law firm, Sort Legal provides quality legal services to clients looking to buy, sell or remortgage their homes.

The Group are gearing up for their next chapter, with ambitious growth plans and software development planned for the next three years.  

And with the proptech, fintech and legal tech space moving at a rapid pace, the Group is keen to ensure that growth is managed and within its corporate strategy.

Commenting on his new role, Keith said:

“I am delighted to have taken on the key role of group managing director. This is a hugely exciting time to be in the industry, which is already seeing so many changes brought about by technology.

“I firmly believe that with our vision of tech growth, employee engagement and a client centric experience, we can make Sort a market leader in the sector.”

Kevin Tunnicliffe, CEO of Sort Group, added:

“I am delighted to appoint Keith to the post of group managing director to support the group with our future plans. Although different, our roles will complement each other, allowing me to be more industry facing in the marketplace.

“Keith has already done so much for the business since he joined in 2018 and I am excited for us to work together to further expand our market share.”