2024 Business Predictions: Gary Piper, sales director, Barron McCann

Click to read the article in full.  

It’s that time of year, when Business Link Magazine invites the region’s business leaders to offer up their predictions for the year ahead. 

It has become something of a tradition, given that we’ve been doing this now for over 30 years.

Here we speak to Gary Piper, sales director of Barron McCann.

When it comes to retail and hospitality, we can still, just about, refer to the ‘post-covid’ impact. The reason being, more than anything, is the shift in behaviours and expectations of us as consumers.

Online shopping clearly spiked during covid but data shows that we are going back, at least in part, to visit ‘bricks and mortar’ and look for the shopping experience. Interestingly, it is reported that online sales increase by 80% when the retailer has a physical shop within 15 miles of the consumer. That brings an interesting dynamic to the balance that retailers are facing between their e-commerce and ‘bricks and mortar’ offering.

What the consumer is looking for drives the technology offerings in play in the shops. Self-service terminals are moving at pace and RFID technology – radio frequency identification that uses radio waves to passively identify a tagged object – is now more frequently

 link source - East Midlands Business Link General https://www.eastmidlandsbusinesslink.co.uk/mag/wp-content/uploads/2024/01/thumbnail_Gary-Sales-Director-Headshot.jpg

Continue reading this article at the original source Here