Study highlights staffing challenges faced by rural Peak District businesses

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Rural businesses in the Derbyshire Peak District are facing significant challenges in recruiting and retaining staff due to a combination of global and national influences, and place-specific factors, according to a new study led by researchers at the University of Derby.

Undertaken with employers and employees in the Derbyshire Peak District, the study has led to the researchers making a number of key recommendations for changes to policy that need to take place to support rural businesses in the region and encourage people to work in the area.

The study, Exploring Identity, Place and Worker Attraction and Retention in Rural Businesses, was funded by the National Innovation Centre for Rural Enterprise (NICRE). It was led by Carley Foster, Professor of Services Marketing and Head of the Centre for Business Improvement at the University of Derby, working with Dr Susan Kirk, Reader in International Human Resource Management at Newcastle University Business School.

Professor Foster explained: “The Peak District has so much to offer in the way of ‘natural capital’ – it’s a beautiful place to live and work, which is something that isn’t exploited enough. We think there is lots more to do to promote the Peak District as a place to

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