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Greg Simpson, founder of Press for Attention PR, reflects on a wasted marketing opportunity.
As the final whistle blew, I let out a huge sigh of relief. Not euphoria. Sheer relief. Here’s why.
Now, trigger warning, I’ve followed Manchester United for 36 years now. There’s nothing that will change that unless we reintegrate Mason Greenwood, so if either of these facts puts you off working with me, well, I’ll get over it.
I actually remember the first goal that made me feel triumphant, it was Gordon Strachan bursting through against Liverpool in 1988. Our arch rivals to this day, whatever City might think!
Why relief? Well, even the most rose-tinted of spectacle wearers would admit we’ve been pants all season. As the relief turned into a gradual sense of comfort, then joy, then finally, excitement (all in 10 seconds) my phone pinged!
I assumed it would be my mates on the United WhatsApp group. No, it was a text. From…Manchester United.
Had they been made aware of my punderful analysis on the group chat? Did they agree that Antony is a better LB than RW? Maybe they wanted to ask me to reconsider turning out for them after I bottled an invitation to
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