Innovation consultancy’s partnership with University of Nottingham to transform AI-assisted consumer insights

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An innovation consultancy is set to revolutionise its consumer insights capabilities by embarking on a collaboration with researchers from the University of Nottingham.

With vast experience in the food, beverage, and fast-moving consumer goods (FMCG) industries, Strategic Innovation Ltd provides its clients with innovative solutions to complex challenges, including strategic road mapping, consumer insights, and technology scouting.

The company’s passion for sustainability and ambition to become sector-leaders in AI-assisted consumer insights, has resulted in Strategic Innovation entering into a 26-month Knowledge Transfer Partnership (KTP) with the University of Nottingham.

KTPs are a three-way collaboration between a UK-based business or charity, a research organisation, and a qualified graduate known as a KTP Associate who has the capability to lead a strategic business project.

This collaboration sees Strategic Innovation partnered with two centres of excellence at Nottingham University Business School – behavioural analytics and social data science specialists N/Lab, and the Haydn Green Institute for Innovation and Entrepreneurship.

Leading the project, computer scientist and KTP Associate Dr Weiyao Meng will work alongside the company, bridging the gap between academia and industry. She said: “I’m delighted to be working with Strategic Innovation on such an exciting project. Together, we’re utilising the power of cutting-edge AI and data analytics

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