Fresh prepared food firm acquires humous brand

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Bakkavor Group, the provider of fresh prepared food with a number of sites in Lincolnshire and Newark, has acquired Moorish, the UK humous brand.

The Moorish brand was founded in 2012 by Julie Waddell and the product range includes the award-winning, UK-first, smoked humous. Today Moorish products are distributed across a number of major supermarket outlets and independent retailers, with revenue of over £2m.

Moorish will sit alongside other brands that Bakkavor is working with, including Pizza Express, The Delicious Dessert Company, The Pizza Company and more recently Pinch. The Managing Director of Moorish, Andy Atherton, will remain in a consultancy role to support the brand transition to Bakkavor’s new ownership.

Julie Waddell, founder of Moorish, said: “Since starting from my kitchen table in 2012, it’s been quite a journey to see the business grow into what it is today. I’m incredibly proud of what Moorish has achieved and have thoroughly enjoyed growing the brand and product range from scratch to success with my team.

“I feel very fortunate that for the last 12 years my job has been to create innovative, delicious products that are loved by consumers across the UK. In Bakkavor, there are so many great opportunities still

 link source - East Midlands Business Link General

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