The Access Group acquires global hotel tech specialist

Click to read the article in full.  

Loughborough-headquartered The Access Group, a £1bn+ business management software provider, has added global hotel and casino technology specialist SHR to its hotel management technology suite.

The latest acquisition represents a significant milestone for the Access Hospitality division, giving it a North American footprint in its quest to become a leading global provider of the full range of hotel operations, distribution, and guest engagement solutions.

By pairing SHR’s capabilities with those of Guestline – an end-to-end hotel platform which Access acquired in 2023 – Access Hospitality customers will have a comprehensive integrated technology solution from one provider.

SHR’s 2,000 hotel customers will join Guestline’s 3,000 properties, with all clients of the enlarged Access Hospitality division benefitting from improved ability to boost efficiency and profitability, with a complete digital guest journey.

The acquisition of SHR will strengthen Access Group’s modular product approach, allowing hoteliers to design their ideal tech stack according to need.

Based in Houston, Texas – with offices in Ireland and Spain – SHR’s technology solutions include a dynamic Central Reservation System (CRS), Internet Booking Engine (IBE), Customer Relationship Manager (CRM), Revenue Management System (RMS), and digital marketing and loyalty program tools. Its use of AI personalises the content guests see

 link source - East Midlands Business Link General

Continue reading this article at the original source Here