Global Brands expands spirits portfolio with Irish acquisition

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Chesterfield-based Global Brands has announced a further expansion of its spirits portfolio, thanks to its recent partnership with Shanky’s Whip, the original Irish black liqueur and whiskey blend.   

The partnership will see Global Brands take full UK distribution for Shanky’s Whip across on and off trade, online and cash and carry channels. The strategic alliance comes on the back of Global Brands’ recent spirits focus, having recently announced their off trade partnership with Red Leg Rum and the launch of Take, their own flavoured Tequila.  

Owned by importer and distributor Biggar & Leith, Shanky’s Whip is a unique Irish whiskey liqueur, blended with vanilla and caramel, made to shot, sip, or mix. Shanky’s current major listings include Greene King, Amazon, Costco and Whitbread, amongst other regional groups and venues.   

Global Brands, whose portfolio includes VK, Hooch, and Franklin & Sons, is set to leverage its robust distribution network, and market insights to enhance the market prominence of Shanky’s Whip, propelling its growth by positioning the brand as a challenger against mainstream competitors.   

Julian Atkins, MD at Global Brands, said: “Becoming the UK distributor for Shanky’s

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