Purpose Media supports new regional authority with key web project

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Strategic marketing agency Purpose Media is helping the East Midlands’ newly elected mayor and the team she leads communicate with the two million people living in their region.

The South Normanton-based business was chosen by East Midlands Combined County Authority to design and build a website which will demonstrate how it is delivering the region’s strategic priorities after a historic devolution deal signed with central government.

The body came into being in the spring of this year, taking over responsibility from Westminster in areas such as transport, skills, regeneration and economic development across Derby, Derbyshire, Nottingham and Nottinghamshire.

It controls a £1.14 billion investment fund and is responsible for £1.5 billion of transport spending, under the leadership of Claire Ward, who was elected as East Midlands Mayor in May.

Devolution is viewed as a way of uniting the region, giving it a stronger voice nationally and internationally and bringing more local control of decision-making on key issues.

Instrumental to the new authority’s operations is a need to communicate with those it has been set up to represent, and with only a matter of weeks from the devolution deal being ratified to the mayor and her team beginning work, it turned to

 link source - East Midlands Business Link General https://www.eastmidlandsbusinesslink.co.uk/mag/wp-content/uploads/2024/06/EMCCA.jpg

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