University of Nottingham spinout’s AI vet tech chosen by Sainsbury’s

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Sainsbury’s has become the first retailer in the world to invest in new AI veterinary technology used to measure and enhance positive animal welfare on dairy farms, which could revolutionise the approach to cattle care.

In partnership with Vet Vision AI, a new spinout company from the University of Nottingham, Sainsbury’s is trialling new technology which has been designed to spot when cows are happy and healthy, and why. The cows are monitored through low cost and portable cameras which can be used by vets on multiple farms.

The AI works by recognising patterns in behaviour, analysing and turning video footage into real-time, accurate data. As well as monitoring behaviour, the AI will offer farmers suggestions on ways to further improve the animals’ lifestyles. Examples of this include housing improvements for better comfort and animal engagement and providing enrichment such as cow brushes, similar to a back scratcher, to reduce stress.

The ability for round the clock monitoring enables more informed decision making, as farmers will have unique insights into cow welfare that they may not be able to identify with standard vet visits. The continuous analysis of behaviour also allows for a ‘test and learn’ approach to the suggested

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