Why you should not always be DeadHappy with publicity: by Greg Simpson, founder of Press for Attention PR

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Greg Simpson, founder of Press for Attention PR, explains how there is such thing as bad publicity.

So, it’s happened again…. “There’s no such thing as bad publicity Greg” – someone said to me at a conference I was speaking at yesterday.

It was a room full of just under 400 business owners and I was there to lift the lid on the dark arts of PR. I was fielding a question about what to do in a PR crisis, which to me, starts way before the crisis occurs. Like, before you start any external communications at all. Get your ducks in a row before any detritus starts hitting any rotating blades.

Anyway, as I was explaining how to begin this process, a chap at the back cheerfully yelled out the old cliche. I laughed along as the room nodded sagely that they felt this to be true until I pointed out something very stark: “I promise each and every one of you in this room right now that I can make you famous before 5pm today. Just come and see me at the break and we will have a little chat and Robert’s your father’s brother. In fact, I won’t

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