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Small businesses in West Northamptonshire will be put on the map by the Small Business Saturday campaign later this year, after plans were announced to bring its next national roadshow to the area this autumn.
The Tour will visit local businesses in Northampton on Monday, 18 November 2024 as part of a month-long journey across the UK, telling the inspirational stories of the UK’s 5.5 million small businesses and spotlighting the real people and communities behind them.
Supported by BT, the Tour will visit small businesses in over twenty UK towns and cities, undertaking ‘behind-the-scenes’ style scenes, interviewing local business owners and sharing these across social media.
The Tour marks the official countdown to Small Business Saturday later in the year on 7 December.
A grassroots, non-commercial campaign, Small Business Saturday celebrates small business success and encourages consumers to ‘shop local’ and to support businesses in their communities. Running for over a decade the campaign is backed by principal supporter American Express and has engaged millions of people and seen billions of pounds spent with small businesses across the UK on Small Business Saturday.
Cllr Daniel Lister, Cabinet Member for Local Economy, Culture and Leisure at WNC, said: “We are so
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