Click to read the article in full.
Greg Simpson, founder of Press for Attention PR, delves into the importance of creative photography for press releases.
A wiser man than me (a journalist) once told me: “Greg, when it comes to editorial, I just wish more PR folk would think in pictures.” At first, I did not get this at all. Surely, it’s all about the story? The wordy bit?
Well, yes but think about this. If you are the recipient of the press release, it doesn’t matter how good it is if the accompanying photo is, well, a bit pants. Unless you are indeed selling such garments – in which case, keep it brief! Sorry, I digress.
Or imagine this: you’re standing in front of a buffet table, hungry, with plates of beige food as far as the eye can see. Suddenly, you spot a vibrant, beautifully arranged dish that’s practically screaming your name. Which one are you going to grab first? Exactly.
Press releases are no different. In a world overflowing with bland, text-heavy announcements, a bit of creative photography is like that enticing dish—it grabs attention, pulls people in, and makes them want to learn more. But don’t just take my word for it. Let’s dig
link source - East Midlands Business Link General https://www.eastmidlandsbusinesslink.co.uk/mag/wp-content/uploads/2024/08/Greg-with-Mark.jpg