Nottingham startup simplifies Secret Santa

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Gifty, a Nottingham-based startup, is launching a web-based Secret Santa generator. Designed specifically with businesses in mind, it simplifies the often-complicated process of organising office gift exchanges.

For many HR professionals and managers, organising a successful office Secret Santa can be a stressful, time-consuming challenge—especially when balancing diverse teams, including new joiners, and trying to ensure everyone feels included.

Gifty’s mission is to turn what often feels like an obligation into a fun experience, understanding the challenge business leaders face when trying to keep their colleagues engaged and connected, especially during the holiday season.

The new Secret Santa generator enables managers and HR professionals to organise a memorable gift exchange with just a few clicks.

“We’ve developed Gifty’s Secret Santa feature to be both intuitive and friendly,” says Ash Sobhani, founder of Gifty. “It’s designed to enhance workplace culture by making it simple to connect through thoughtful gifts, without the usual stress of coordination.”

Gifty’s Secret Santa will also offer gift recommendations, sharing ideas for each other along with AI suggestions to help people in the team pick a great gift, no matter who they draw.

A recent survey by Nulab found that 96% of employees believe team bonding activities,

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