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A campaign to bring more wildflowers and biodiversity to Lincoln while reducing carbon is launching this month.
Launched by Lincoln-based My Square Metre, Plant it Forward will see local businesses pledging to plant one square metre of wildflowers on behalf of a business of their choice, with that business then doing the same to pass it forward, and so on.
My Square Metre is the first of its kind online carbon offsetting calculator, which identifies often overlooked daily carbon-producing activities, and offsets through wildflower planting.
With an aim for Plant it Forward to reach 2,000 square metres of wildflowers, My Square Metre is hoping that through the interest and support of local businesses, Lincoln will be taking a step closer to a net zero carbon future as well as creating new habitats and boosting biodiversity.
In Britain, 97% of wildflower meadows have been lost since the second world war and 53% of native plants have been lost in the last 20 years due to human impacts. Meadow loss leads to a reduction in pollinators which are essential in food production.
When a square metre of wildflowers is planted through My Square Metre, the land is managed and protected for at least
 link source - East Midlands Business Link General https://www.eastmidlandsbusinesslink.co.uk/mag/wp-content/uploads/2024/10/Meadow-Photo-scaled.jpg