Delivering more than just quality roofing, Burton-on-Trent manufacturer Russell Roof Tiles has announced it will extend its support to a new local charity as part of its Give4Good initiative this year.
Swadlincote-based ‘Miles for Smiles’ is one of two new recipients who will benefit from fundraising efforts under the programme, which was devised in 2022 as a way of supporting local causes with fun and challenging events which are championed by its staff, suppliers, customers and partners.
The charity was nominated by staff due to the incredible impact that it has on the community.
Founded by Callum Worker in 2015, the charity is on a mission to relieve the needs of people with disabilities and life-limiting or life-changing health conditions, by providing them with grants or memorable experiences. So far, they have helped over 520 families and organisations through individual support and group events across South Derbyshire, North-West Leicestershire, and East Staffordshire.
Callum commented, “We feel extremely fortunate to be receiving this support from Russell Roof Tiles. It will allow us to extend our services to new families who need them most, ensuring we can reach even more people during incredibly challenging times.”
Russell Roof Tiles has pledged to raise £50,000 for its chosen charities this year, which also include Staffordshire, Shropshire and Cheshire Blood-Bikes, Burton YMCA and Burton-founded international charity, The Footprints Family.
Since the launch of Give4Good, the firm has raised over £275,000 for good causes. Previous fundraising activities included skydiving, firewalking, paddleboarding, comedy and race nights and the firm’s ‘Race Across Europe’ challenge, which saw teams of two travel to five different countries across Europe in 80 hours without flying.
Russell Roof Tiles employs 111 staff across its two sites in Burton – one on Nicolson Way and another at its HQ on Wetmore Lane.
The company, a major producer of concrete roof tiles and accessories, has recently launched a revolutionary new product Bute3®, which combines the aesthetic appeal of traditional plain tiles with the efficiency of a modern interlocking design, a result of five years and £2 million in product development. Bute3® is now in full production at the manufacturer’s new £18.5 million fully automated line at its Nicolson Way site in Burton on Trent.
Managing Director of Russell Roof Tiles, Andrew Hayward, commented: “Community is at the heart of everything we do, which is why we’re proud to bring our Give4Good initiative back for the fifth time.
“Our firm is known for its inventive ways to fundraise, and we’re excited to share the plans we have in place to reach our ambitious target and support some incredible charities that work tirelessly to make a positive impact in our communities.”
The firm will also be extending their support to several charities local to its Lochmaben site, including new charity Buddiez, Veterans Garden Dumfries and Lockerbie Wildlife Trust.