A Burton-based roof tile manufacturer is showcasing its progress in a newly released video.
Russell Roof Tiles has unveiled a powerful new corporate video capturing the company’s vision with the development of its revolutionary concrete roof tile Bute3®, which is now in full production at the manufacturer's new £18.5 million fully automated line in Burton on Trent.
““The Journey of Bute3®” was produced in collaboration with ABECE, a specialist company that designs the equipment used to make roof tiles. The video offers a striking visual journey through Bute3®’s story, showing its five-year development and how it is produced at the firms factory in Burton on Trent. The video highlights Russell Roof Tiles' commitment to innovation, sustainability, and delivering exceptional value to clients.
Bute3® is a groundbreaking concrete roof tile which is designed to make roofing quicker and easier, providing an alternative to the traditional tiles that are usually used on homes.
The tile has the appearance of three separate plain tiles which are joined together to make one unit, reducing the number of tiles that need to be laid and speeding up the time it takes to install them by up to 33 per cent.
“The new corporate video is more than just a showcase — it’s a statement of who we are and where we’re going,” said Andrew Hayward, Managing Director at Russell Roof Tiles. “It celebrates the journey of product innovation, our people, our partnerships, and our shared ambition to lead with quality and integrity.”
Filmed at its new factory in Burton on Trent, the video features team members, stunning aerial footage of the new plant, and shows ABECE’s high tech machinery at work, showing how revolutionary technology and expertise are shaping the future of construction manufacturing.
View the video here: With a focus on innovation, safety, and sustainability, Russell Roof Tiles continues to drive excellence and new product innovation.
Russell Roof Tiles manufactures a range of concrete roof tiles and UPVc fittings and accessories for roofs across the UK. Customers include all of the major national house builders, local authorities, housing associations, clinical commissioning groups, and care home providers.
The firm has been manufacturing concrete roof tiles for over 60 years, since pioneer John Gibson founded Annandale Tile Company in Lochmaben near Lockerbie in 1965. Russell Roof Tiles has continued to develop and innovate since then and is now one of the leading suppliers of roof tiles. Today, the firm employs almost 200 staff across three sites, two in Burton on Trent and Lochmaben.
The video will be used across Russell Roof Tiles' digital channels, trade events, and customer presentations to reinforce the company’s growing reputation as a trusted, forward-thinking partner.