Mobility in Motion, one of the UK’s leading suppliers of vehicle adaptation solutions for people with limited mobility and disability, is proud to announce the introduction of its successful Brig-Ayd 40kg MK2 hoist to the U.S. market, where it will be sold as the SureLift 88.
This latest export milestone for the East Midlands-based brand represents the continuation of a long-standing and highly successful collaboration between Mobility in Motion and Veigel Automotive, trading in the U.S. as Mobility Innovations. Together, the partners have been delivering high-quality vehicle adaptation technology to North American customers for nearly a decade, with the SureLift 88 marking the latest evolution in their shared commitment to innovation, quality, and user independence.
“We’re delighted to see the updated version of our most popular and trusted products reaching a new international audience,” said Matt Fieldhouse, Group Managing Director at Mobility in Motion. “The Brig-Ayd 40kg MK2 has earned an excellent reputation here in the UK for its simplicity, reliability, and thoughtful design. Through our partnership with Veigel as Mobility Innovations, we’re now able to offer the same benefits to U.S. customers — expanding choice and helping more people enjoy freedom through mobility.”
A UK Innovation Making a Global Impact
Designed and developed in the UK, the Brig-Ayd 40kg MK2 (SureLift 88 in the U.S.) is a compact, folding 2-way powered hoist engineered for scooters, wheelchairs, and powerchairs up to 40kg (88 lbs). It combines elegant design with practical performance, offering quick installation, smooth operation, and space-saving convenience.
Key features include:
- Compact folding design – preserves valuable boot space and rear visibility when not in use
- 2-way powered motion – effortless lift and lower via handheld control
- Flexible mounting options – suitable for a wide range of vehicles (hatchbacks/estates/MPV/4x4) and all engine types including EV’s due to its universal fixings
- Fast installation – pre-assembled components for reduced downtime
- Battery Pack Compatible – Available with our wire free battery powered option
- Reliable performance – meets rigorous UK and international safety standards
“This is an important step in continuing to strengthen the presence of UK-designed mobility solutions in international markets,” added Matt Fieldhouse. “Our long-term partnership with Veigel as Mobility Innovations has always been based on shared values: quality, innovation, and empowering independence. The SureLift 88 builds on that legacy, giving U.S. customers greater choice and confidence when selecting adaptive vehicle technology.”
Championing British Engineering Excellence Abroad
Mobility in Motion’s growing export portfolio reflects its wider commitment to promoting British design and manufacturing excellence worldwide. By working with trusted international partners, the company continues to make a positive impact on accessibility and independence for mobility users across multiple markets.