Web Alliance, the Northampton-based specialist in bespoke CRM, ERP and workflow automation systems, has strengthened its international workforce with two key appointments. These appointments reinforce its commitment to growing a diverse, cross-continental team that brings both expertise and cost-efficiency to its clients.
In September 2025, the company secured its sponsor licence, enabling it to welcome international talent to the UK. This has led to the recruitment of Liza Gilani, originally from Delhi, India, as an account manager. Liza relocated to the UK with her husband and two children, making Northampton their new home and bringing invaluable client-facing experience to the business.
The team has also welcomed some more new team members in the shape of William Berry, who joins the company’s telemarketing division, boosting Web Alliance’s UK-based support and outreach for growing SMEs.
Web Alliance’s international model, which blends a 25-strong in-house development team in India with an eight-person UK account management and consultancy team, allows the company to deliver exceptional value. Clients benefit from high-quality, fully owned systems at competitive prices, made possible through this globally distributed structure and deep technical expertise in both regions.
The company’s culture has also become a defining strength. Built on transparency, respect and continuous learning, Web Alliance enjoys exceptional staff stability, with no employees having ever left the business. This stability plays a key role in ensuring customer confidence: around 95% of clients choose to stay for ongoing hosting and maintenance, while others move to in-house teams with ease thanks to Web Alliance’s fully transferable systems.
Ashish Kumar, CEO of Web Alliance, said: “Our international team is one of our greatest assets. By bringing together talented specialists from both the UK and India, we’re able to offer clients the best of both worlds: proven technical expertise, deep sector insight and significant cost savings. Welcoming new colleagues like Liza and William reflects not just our growth, but our belief in building a company culture where people feel valued, supported and able to make a real impact.”
Founded in 2012 by Iram Gilani and Ashish Kumar, Web Alliance is dedicated to ensuring SMEs have access to affordable, flexible and scalable software solutions to streamline operations and accelerate growth.