Alistair Bullock Danny Jost Olga Beck Matt Bonser Tom Mckie-1e778b7b

Marketing agency branches out into UAE

Full service marketing agency Purpose Media has been appointed on a project in Dubai on behalf of a client which provides commercial refrigeration solutions.

The appointment follows on from projects they have already carried out in Milan, Belgium and Austria on behalf of commercial refrigeration solutions manufacturer True Refrigeration. Based in the US, the company exports worldwide and has a UK operation based in Rotherham from which it has been spearheading expansion into the UK and Europe.

True have been pioneers of commercial refrigeration solutions for more than 70 years and has been operating in Dubai and the middle-east markets for over 20 years. With a turnover in excess of $1bn globally and a large market share in the US where it is the go-to refrigerator brand, the company has been working with Purpose Media to plan and deliver their UK marketing strategy. The project in the UAE involves documenting and filming their attendance at Gulf Host Dubai, MENA’s largest Hospitality Equipment and Foodservice show. The show happens each year at the Dubai World Trade Centre.

Commenting, Matt Bonser, Account Director at Purpose Media said, “True is an important client for us as they represent our ability to support local businesses on global projects. It is going to be a frenetic five days for the team as they gather the video and photographic materials we will then transform for use across all digital marketing channels to grow True’s brand profile and reputation across the UAE and Europe.”

Founded in 1945, True now has offices and facilities in the UK, Germany, Australia and South America. True products can be found in foodservice operations such as workplace café’s, restaurants, breweries, bars, bakeries, food halls and take away’s all around the world. Clients include McDonalds, Zizzi, Pizza Hut, KFC, Subway and Dunkin Donuts.