Goldsmiths updated store Aug 23 (4) (1)

Derbion unveils transformed Goldsmiths store

Derby’s best-loved retail and leisure destination, Derbion, has announced that Goldsmiths has reopened following a complete refurbishment and an increase in size, revealing a brand-new concept store.

One of the UK’s leading luxury watch and jewellery retailers and part of the Watches of Switzerland Group, Goldsmiths, has opened the doors to its new Derbion concept showroom, which boasts a new modular design, luxury finishes and matching colour scheme.

Goldsmiths, located on Level 1, unveiled the revamped store that features an elegant wrap around glass frontage and fresh luxury interior open plan layout, plus an expansion into an adjacent unit that increased its in-centre footprint by 1,000 sq. ft, on Friday 11 August.

The refurbishment provides shoppers with access to new brands including Oris, Hamilton, Seiko Prospex and FOPE, alongside improved branded areas for much-loved brands such as TAG Heuer, Longines and Tissot. Additionally, the expansion has introduced a dedicated seating area for services and repairs customers.

Elsewhere in Derbion, renowned jewellers Beaverbrooks has increased its in-centre footprint to 1,628 sq. ft, introducing a new adjoining TAG Heuer Boutique and a dedicated Gucci area, alongside Baume & Mercier, Rado and Beaverbrooks’ own-brand diamonds and jewellery. Additionally, Ernest Jones has also recently significantly invested in its existing space to offer shoppers a wider range of big-name brands, refreshed store design and new in-store experiences.

Beth McDonald, Managing Director at Derbion, commented: “We’re pleased to reveal that Goldsmiths has reopened its doors following a full refurbishment, meaning that our customers can now enjoy the refreshed space and discover a wider range of jewellery names.

“We’re thrilled that three of the jewellery industry’s leading names have recently invested in their stores at Derbion, reflecting their confidence in the centre and Derby.”

Craig Bolton, President of the Watches of Switzerland Group, UK, and Europe, says: “The Goldsmiths Derby showroom is an exciting development for the business and for our local clientele. The expansion of the showroom features branded areas from some of our leading brand partners; TAG Heuer, Longines and Tissot to enable our clients and prospective clients to have the best product offering on the high street. The passion and dedication of our showroom experts are on hand to also ensure the best client experience and we look forward welcoming locals to this fantastic showroom.”