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Mastering the art of YouTube can be the key to unlocking incredible growth for your business. But with millions of videos vying for attention, how do you garner enough views on your videos to make it worthwhile producing them? The answer lies in using the ‘Clickbait Balancing Technique’…
Clickbait balancing: part one
The key to fostering more views on your YouTube videos is through click-worthy titles and thumbnails. However, it’s crucial to strike the right balance between being enticing while remaining authentic. Clickbait will lure viewers in, but misleading them will ultimately damage your channel’s reputation and trust.
In a nutshell, the title should spark curiosity and reveal just enough to get the potential viewer interested to click, i.e. “hook” them, but without giving away the entire story or inaccurately representing the content.
Consider a company that manufactures computers. They have just launched a new laptop and want to create a video about it to explain its features. They could go down the boring route of just putting the product name as the video title – e.g. “AP4000 Laptop” and, as a result, end up with very few views. Or, they could use the Clickbait Balancing Technique and title the
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