Gym brand makes debut at Black Country shopping centre

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A gym company has opened its first ever site in the Black Country.

XF Gym has launched a 40,000 sq ft fitness hub at the Merry Hill centre in Brierley Hill, marking the first time a gym operator has opened there.

Located in an anchor unit on the upper floor, XF Gym has a gym, women-only area, fitness studio for classes, sauna and steam room.

Chief executive Laurence Benson said: "We have a singular goal of helping our members live better so we're thrilled to have opened our doors and to start delivering on this commitment.

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